WhatsAppBing Ads Advertising
Reach Undiscovered Audiences at Lower Costs
Tap into the Microsoft Advertising network—reaching millions of users on Bing, Yahoo, and AOL. Lower competition means better ROI for your business.
Why Bing Ads?
Lower Competition
Fewer advertisers means lower costs and better ad positions.
Older, Affluent Audience
Bing users are typically older with higher household income.
Better ROI
Lower CPC combined with quality traffic = higher returns.
Microsoft Integration
Native integration with Windows, Edge, and Microsoft products.
Bing Network
Reach users across the Microsoft Advertising network
Bing
Core search engine users
SearchYahoo
Yahoo mail & portal users
Part of networkAOL
AOL users & partners
Part of networkMicrosoft Sites
MSN, Outlook, Edge users
Native inventorySyndicated Search Partners
Partner search engines
Extended reachAd Types
Search Ads
Text ads on search results pages
Shopping Ads
Product listings with images and prices
Audience Ads
Native ads on Microsoft Audience Network
Dynamic Search Ads
Automatically generated ads from your website
Microsoft Audience Network
Reach users across MSN, Outlook, Edge
Ad Extensions
Make your ads larger and more informative
Sitelink Extensions
Additional links to specific pages
Call Extensions
Phone number for direct calls
Location Extensions
Store address and map
Callout Extensions
Extra text highlights
Image Extensions
Visuals in search ads
Review Extensions
Third-party reviews
Action Extensions
Buttons like "Book Now"
Keyword Match Types
Broad Match
Related searches, including misspellings and synonyms
Phrase Match
Searches that include the exact phrase
Exact Match
Searches that match the exact term closely
Negative Keywords
Prevent ads from showing for unwanted terms
Targeting Options
Key Benefits
Top Performing Industries
Simple Process
Import & Audit
Import existing Google campaigns or build from scratch
Optimize for Bing
Adjust keywords, bids, and targeting for Bing audience
Launch & Monitor
Go live with daily performance tracking
Scale & Refine
Expand winning campaigns and cut underperformers
Quick Questions
How is Bing different from Google Ads?
Bing has less competition, lower CPC, and an older, more affluent audience. You can also import campaigns directly from Google.
What is the minimum budget for Bing Ads?
We recommend starting with $500-1000/month to gather meaningful data and test performance.
Can I use my Google Ads campaigns on Bing?
Yes! Bing Ads allows you to import your Google campaigns directly, making setup quick and easy.
Which industries perform best on Bing?
Legal, financial, healthcare, and B2B services typically perform very well due to the older, higher-income audience.